SHEYN RETAIL CONCEPT

The in-house designed, unique SHEYN podium represents our brand in retail spaces. By using digital fabrication methods we created a display that isolates the pieces from their surrounding, allowing the viewer to be immersed in the different designs.

CONCEPT


At SHEYN we always aspire to have one cohesive language for every single element that represents us. The design of this podium was born with the vision of creating a display element that can be seen as an art piece by itself. 

This exhibition display is made from two main parts: a wood black box which holds a CNC milled surface on top. The surface itself was designed based on a 4 x 4 grid of circles with different heights, which are linked together into one shape. The result is a a continuous, amorphous and fluid surface which resembles frozen water movements.    

You can see our exhibition podium at our showroom:

MORE INSIDE CONCEPT STORE
Schmalzhofgasse 13
1060 Vienna
Austria

ARRANGEMENT 


The vertical differentiation of the circles brings the possibility to create some hierarchies between the pieces presented: newer pieces are located on higher pockets while classic designs are located on lower ones. 

The display was designed with the idea of locating it in the center of a space, to allow the viewer to go around the podium and experience something different from every angle. The symmetrical grid brakes the X and Y directionality of the display, while the different heights of the surface add a sense of uniqueness to every side of the box.

FABRICATION


The display is composed by 3 main elements:

1. The 10 cm diameter circles are made from high quality laser-cut felt in a dark grey color, customized for rings or bracelets.

2. The top part of the display was digitally designed and fabricated using a CNC cutting machine. An XPS foam piece is placed on the machine and the design is translated into code to indicate the machine the coordinates to follow. The XPS cube is slowly being milled and shaped into the desired surface. Later on, the final piece is hand-sanded and covered with several layers of liquid gypsum to bring integrity to the material and create a rock style feeling.

3. The podium itself is made from MDF boards and painted with black acrylic paint.

WANT TO SEE IT YOURSELF?

SHEYN is sold in several retail locations in Vienna, Austria. There, the podium can be seen in its original size and also in variations. For more information about our current selling locations please visit our contact page.